Boys' Life Magazine

OVERVIEW

Boys’ Life magazine is the official youth publication of the Boy Scouts of America.

The mission of Boys’ Life is to entertain and educate America’s youth, and to open their eyes to the joyous world of reading. This is accomplished through a proven mix of news, nature, sports, history, fiction, science, comics and Scouting.

CUB SCOUT DEMOGRAPHIC VERSION

Since September 1995, Boys' Life has published two versions - one for Cub Scouts and one for Boy Scouts. The Cub Scout version focuses on the developmental reading needs of Cub Scout age subscribers. It contains eight to twelve special pages (substituted for a similar number of pages in the Boy Scout version) modified especially for Cub Scout age readers.

"The Cub Scout version of Boys' Life contains something for every boy age 6 to 11 -  word games, cartoons and puzzles; sports profiles of young athletes; pack activities -  articles and activities that interest our young readers. They also receive most of our regular lineup of action-packed articles and columns, Boy Scout adventures and humor. With the Cub Scout version, Boys’ Life reinforces its commitment to be the 'magazine for all boys.'" - J.D . Owen, editor-in-chief, Boys' Life magazine.

CUB SCOUTS WHO SUBSCRIBE TO BOYS’ LIFE:

Stay in Scouting longer that non-subscribers. The most recent finding by Globe Research Corporation reports that, on average, Boys' Life subscribers stay in Scouting 2.5 times longer than non-subscribers.

Advance in rank faster and more often than non-subscribers. The advancement rate for Boys’ Life subscribers is more that twice that of non-subscribers.

Are more active in Scouting events than non-subscribers. Surveys taken at council Scout shows pointed out that 85 percent of participants are Boys' Life subscribers. This percentage seems to hold true regardless of the council-wide percentage of Boys' Life subscribers.

"The decision to publish a Cub Scout version of Boys' Life magazine represents a strong commitment by the BSA to your son’s success in Scouting." - Jere Ratcliffe, Chief Scout Executive, BSA (retired).